“Artists are people driven by the tension between desire to communicate and the desire to hide.”

MODUS OPERANDI

In this Archipelago proposal for Casa de la Arquitectura, we move according to 3 principles: Educational Depth, Visual Engagement and Contextual Framing.

Educational Depth

Crafting content that offers both depth for architecture enthusiasts and clarity for a general audience, using concise language to make complex concepts understandable.

Visual Engagement

Enhance engagement through high-quality images, interactive features, and multimedia, creating an immersive experience that captures the aesthetic aspects of architectural design.

Contextual Framing

Integrating architectural narratives into broader cultural contexts, emphasizing their relevance to contemporary issues and trends and forging a personal connection, making the content relatable and highlighting the impact of architecture on individuals and communities.

INTRODUCTION

Stories stand as humanity's most potent instruments for forging connections with one another, for exchanging beliefs, and for enriching our understanding and recollection amid the perpetual flux of society. The art of storytelling intertwines seamlessly with our fundamental human nature, weaving together modern concepts that captivate us all. In the present era, narratives draw strength from technology and surge forward on the wings of aesthetics, and it's a wave we are poised to ride to its fullest extent.

CONTENT IDEATION

Editorial content turned into visual appealing assets.

1. Editorially insightful posts

@atmos - this Instagram account is a reference in terms of imagery and the way that, in a very simple way, visual assets can be crossed with insightful information, turned it into a type of content that stands out from what we usually see on Instagram.

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TYPE OF CONTENT

Video doc - applicable to highlight the most important features of the year’s programme

1. from personal to community

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A comprehensive exploration of the architectural journey, tracing the evolution of an idea from its conception to its flourishing integration within a community

Divided in four chapters:

A progressive scope that aims to establish a connection between a creative thought and its consequence on a shared space

1 - the architect - Delving into the architect’s memories that informed the idea 

2 - the studio - Learning about the craft and following the process of turning an idea into work

3 - the work - A more visual and cinematic in depth look into the building

4 - the borough - The impact of the work on a collective landscape.

2. premiering exhibitions

A comprehensive video support to any exhibition premiere. A small profile on the artist or contextual background to his work.

This complementary element aims to generate excitement for the exhibition debut through various mediums such as a short film, compact social media reels, and press-friendly footage. Distinguished by compelling aesthetics, it deliberately steers clear of the typical production standards seen in news press coverage or conventional social media content. Additionally, it serves as a valuable record for the exhibition within the house archive.